ข้อมูลบรรณานุกรม
#1134361
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ประเภทวัสดุ
หนังสือ
| ชื่อเรื่อง | Churchill / Ford / Walker's Sales Force Management / Mark W. Johnston , Greg W. marshall. |
| Dewey Call # | 658.81 Jo-C 2011 |
| ผู้แต่ง | Johnston, Mark W. |
| ผู้แต่งเพิ่มเติม | Marshall, Greg W. |
| ครั้งที่พิมพ์ | 10th ed. |
| หัวเรื่อง | Sales Management |
| ISBN | 9780071220910 |
| พิมพลักษณ์ | Boston : McGraw-Hill, 2011. |
| ชื่อเรื่อง | Churchill / Ford / Walker's Sales Force Management / Mark W. Johnston , Greg W. marshall. |
| Dewey Call # | 658.81 Jo-C 2011 |
| ผู้แต่ง | Johnston, Mark W. |
| ผู้แต่งเพิ่มเติม | Marshall, Greg W. |
| ครั้งที่พิมพ์ | 10th ed. |
| ISBN | 9780071220910 |
| พิมพลักษณ์ | Boston : McGraw-Hill, 2011. |
| เนื้อหา | Introduction to sales management in the twenty-first century -- The process of selling and buying -- Linking strategies and the sales role in the era of customer relationship management -- Organizing the sales effort -- The strategic role of information in sales management -- Salesperson performance : behavior, role perceptions, and satisfaction -- Salesperson performance : motivating the sales force -- Personal characteristics and sales aptitude : criteria for selecting salespeople -- Sales force recruitment and selection -- Sales training : objectives, techniques, and evaluation -- Salesperson compensation and incentives -- Cost analysis -- Evaluating salesperson performance. |
| หัวเรื่อง | Sales Management |
| ลักษณะทางกายภาพ | 480 p. |
| LDR | | 01268nam a2200205 4500 |
| 005 | | 20141113115542.0 |
| 008 | | 141112s2011 xxk eng d |
| 020 | __ | ‡a9780071220910 |
| 040 | __ | ‡aSongkhla Rajabhat University |
| 082 | __ | ‡a658.81‡bJo-C 2011 |
| 100 | 0_ | ‡aJohnston, Mark W. |
| 245 | 10 | ‡aChurchill / Ford / Walker's Sales Force Management /‡cMark W. Johnston , Greg W. marshall. |
| 250 | __ | ‡a10th ed. |
| 260 | __ | ‡aBoston :‡bMcGraw-Hill,‡c2011. |
| 300 | __ | ‡a480 p. |
| 505 | __ | ‡aIntroduction to sales management in the twenty-first century -- The process of selling and buying -- Linking strategies and the sales role in the era of customer relationship management -- Organizing the sales effort -- The strategic role of information in sales management -- Salesperson performance : behavior, role perceptions, and satisfaction -- Salesperson performance : motivating the sales force -- Personal characteristics and sales aptitude : criteria for selecting salespeople -- Sales force recruitment and selection -- Sales training : objectives, techniques, and evaluation -- Salesperson compensation and incentives -- Cost analysis -- Evaluating salesperson performance. |
| 650 | __ | ‡aSales Management |
| 700 | __ | ‡aMarshall, Greg W. |
| 850 | __ | ‡aSKRU |
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อ้างอิง APA เวอร์ชัน 7 
Johnston, M. W., & Marshall, G. W.. (2011). Churchill / Ford / Walker's Sales Force Management . Boston :McGraw-Hill
อ้างอิง MLA เวอร์ชัน 9
Johnston, M. W., & Marshall, G. W.. Churchill / Ford / Walker's Sales Force Management . Boston :McGraw-Hill, 2011.
อ้างอิง Chicago เวอร์ชัน 17
Johnston, M. W., & Marshall, G. W.. 2011. Churchill / Ford / Walker's Sales Force Management . 10th ed.. Boston :McGraw-Hill.
อ้างอิง Vancouver เวอร์ชัน 2
Johnston, M. W., & Marshall, G. W.. Churchill / Ford / Walker's Sales Force Management . 10th ed.. Boston :McGraw-Hill; 2011.