|
ประเภทวัสดุ
หนังสือ
| ชื่อเรื่อง | A Preface to marketing management / J. Paul Peter, James H. Donnelly, Jr. |
| Dewey Call # | 658.8 Pe-P 2011 |
| ผู้แต่ง | Peter, J. Paul. |
| ผู้แต่งเพิ่มเติม | Donnelly, James H. |
| ครั้งที่พิมพ์ | 12th ed. |
| หัวเรื่อง | Marketing--Management. |
| ISBN | 9780071221115 |
| พิมพลักษณ์ | New York : McGraw-Hill, 2011 |
| ชื่อเรื่อง | A Preface to marketing management / J. Paul Peter, James H. Donnelly, Jr. |
| Dewey Call # | 658.8 Pe-P 2011 |
| ผู้แต่ง | Peter, J. Paul. |
| ผู้แต่งเพิ่มเติม | Donnelly, James H. |
| ครั้งที่พิมพ์ | 12th ed. |
| ISBN | 9780071221115 |
| พิมพลักษณ์ | New York : McGraw-Hill, 2011 |
| เนื้อหา | Essentials of marketing management. Strategic planning and the marketing management process -- Marketing information, research, and understanding the target market. Marketing research : process and systems for decision making ; Consumer behavior ; Business, government, and institutional buying ; Market segmentation ; Product and brand strategy ; New product planning and development ; Integrated marketing communications ; Major Federal agencies involved in control of advertising ; Personal selling, relationship building, and sales management ; Distribution strategy Pricing strategy ; The marketing of services ; Global marketing -- Analyzing marketing problems and cases -- Financial analysis for marketing decisions -- Developing marketing plans. |
| หัวเรื่อง | Marketing--Management. |
| ลักษณะทางกายภาพ | 258 p. : ill. |
| LDR | | 01334nam a2200205 4500 |
| 005 | | 20141115101914.0 |
| 008 | | 141115s2011 xxua ‡‡‡ ‡ eng d |
| 020 | __ | ‡a9780071221115 |
| 040 | __ | ‡aSongkhla Rajabhat University |
| 082 | __ | ‡a658.8‡bPe-P 2011 |
| 100 | 0_ | ‡aPeter, J. Paul. |
| 245 | 10 | ‡aA Preface to marketing management /‡cJ. Paul Peter, James H. Donnelly, Jr. |
| 250 | __ | ‡a12th ed. |
| 260 | __ | ‡aNew York :‡bMcGraw-Hill,‡c2011 |
| 300 | __ | ‡a258 p. : ‡bill. |
| 505 | __ | ‡aEssentials of marketing management. Strategic planning and the marketing management process -- Marketing information, research, and understanding the target market. Marketing research : process and systems for decision making ; Consumer behavior ; Business, government, and institutional buying ; Market segmentation ; Product and brand strategy ; New product planning and development ; Integrated marketing communications ; Major Federal agencies involved in control of advertising ; Personal selling, relationship building, and sales management ; Distribution strategy Pricing strategy ; The marketing of services ; Global marketing -- Analyzing marketing problems and cases -- Financial analysis for marketing decisions -- Developing marketing plans. |
| 650 | __ | ‡aMarketing‡xManagement. |
| 700 | __ | ‡aDonnelly, James H. |
| 850 | __ | ‡aSKRU |
|