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ประเภทวัสดุ
หนังสือ
| ชื่อเรื่อง | Advertising and integrated brand promotion / Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. |
| Dewey Call # | 659.1 O'G-A 2009 |
| ผู้แต่ง | O'Guinn, Thomas C. |
| ผู้แต่งเพิ่มเติม | Semenik, Richard J |
| | Allen, Chris T |
| ครั้งที่พิมพ์ | 5th ed. |
| ISBN | 9780324568677 |
| พิมพลักษณ์ | Australia: South-Western, 2009 |
| เนื้อหา | The process : advertising and integrated brand promotion in business and society : The world of advertising and integrated brand promotion -- The structure of theadvertising industry : advertisers, agencies, media companies and support organizations -- The evolution of promoting and advertising brands -- Social ethical and regulatory aspects of advertising and promotion -- Planning : analyzing advertising and integrated brand promotion environments : Advertising, integrated brand promotion and consumer behavior -- Market segmentation,positioning and the value proposition -- Advertising and promotion research -- Planning advertising and integrated brand promotion -- Advertising planning : an international perspective -- Preparing the message :Managing creativity in advertising and IBP -- Message strategy -- Conpywriting -- Art direction and production -- Placing the message in conventional and new media : Media strategy and planning for advertising and IBP -- Media planning : newspapers magazines, television and radio -- Media planning : advertising and IBP on the internet -- Integrated brand promotion : Sales promotion, point-of-purchase advertising and support media -- Event sponsorship product placements and branded entertainment -- Integrating direct marketing and personal selling -- Public relations, influencer marketing and corporate advertising |
| หัวเรื่อง | Advertising. |
| | Advertising media planning. |
| ลักษณะทางกายภาพ | 726 p : ill. |
| LDR | | 02055nam a2200229 4500 |
| 005 | | 20141115112500.0 |
| 008 | | 141115s2009 au a ‡‡‡ ‡ eng d |
| 020 | __ | ‡a9780324568677 |
| 040 | __ | ‡aSongkhla Rajabhat University |
| 082 | __ | ‡a659.1‡bO'G-A 2009 |
| 100 | 0_ | ‡aO'Guinn, Thomas C. |
| 245 | 10 | ‡aAdvertising and integrated brand promotion /‡cThomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. |
| 250 | __ | ‡a5th ed. |
| 260 | __ | ‡aAustralia:‡bSouth-Western,‡c2009 |
| 300 | __ | ‡a726 p : ‡bill. |
| 505 | __ | ‡aThe process : advertising and integrated brand promotion in business and society : The world of advertising and integrated brand promotion -- The structure of theadvertising industry : advertisers, agencies, media companies and support organizations -- The evolution of promoting and advertising brands -- Social ethical and regulatory aspects of advertising and promotion -- Planning : analyzing advertising and integrated brand promotion environments : Advertising, integrated brand promotion and consumer behavior -- Market segmentation,positioning and the value proposition -- Advertising and promotion research -- Planning advertising and integrated brand promotion -- Advertising planning : an international perspective -- Preparing the message :Managing creativity in advertising and IBP -- Message strategy -- Conpywriting -- Art direction and production -- Placing the message in conventional and new media : Media strategy and planning for advertising and IBP -- Media planning : newspapers magazines, television and radio -- Media planning : advertising and IBP on the internet -- Integrated brand promotion : Sales promotion, point-of-purchase advertising and support media -- Event sponsorship product placements and branded entertainment -- Integrating direct marketing and personal selling -- Public relations, influencer marketing and corporate advertising |
| 650 | __ | ‡aAdvertising. |
| 650 | __ | ‡aAdvertising media planning. |
| 700 | __ | ‡aSemenik, Richard J |
| 700 | __ | ‡aAllen, Chris T |
| 850 | __ | ‡aSKRU |
|