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ประเภทวัสดุ
หนังสือ
| ชื่อเรื่อง | Digital business and e-commerce management : Strategy, implementation and practice / Dave Chaffey |
| Dewey Call # | 658.872 Ch-D 2015 |
| ผู้แต่ง | Chaffey, Dave |
| ครั้งที่พิมพ์ | 6th ed. |
| ISBN | 9780273786542 |
| พิมพลักษณ์ | Harlow : Pearson, 2015 |
| เนื้อหา | Introduction to digital bussiness and e-commerce -- Marketplace analysis for e-commerce -- Managing digital business infrastructure -- E-anvironment -- Digital business strategy -- Suppy chain management -- E-procurement -- Digital marketing -- Customer relationship management -- Change management -- Analysis and design -- Digital business service implementation and optimisation |
| หัวเรื่อง | ELECTRONIC COMMERCE |
| | INTERNET |
| | MANAGEMENT |
| | MARKETING |
| ลักษณะทางกายภาพ | 680 p. |
| LDR | | 01018nam a2200229 4500 |
| 005 | | 20150421101901.0 |
| 008 | | 150421s xxk eng d |
| 020 | __ | ‡a9780273786542‡c1075 |
| 040 | __ | ‡aSongkhla Rajabhat University |
| 082 | __ | ‡a658.872‡bCh-D 2015 |
| 100 | 0_ | ‡aChaffey, Dave |
| 245 | 10 | ‡aDigital business and e-commerce management :‡bStrategy, implementation and practice / ‡cDave Chaffey |
| 250 | __ | ‡a6th ed. |
| 260 | __ | ‡aHarlow :‡bPearson,‡c2015 |
| 300 | __ | ‡a680 p. |
| 505 | __ | ‡aIntroduction to digital bussiness and e-commerce -- Marketplace analysis for e-commerce -- Managing digital business infrastructure -- E-anvironment -- Digital business strategy -- Suppy chain management -- E-procurement -- Digital marketing -- Customer relationship management -- Change management -- Analysis and design -- Digital business service implementation and optimisation |
| 650 | __ | ‡aELECTRONIC COMMERCE |
| 650 | __ | ‡aINTERNET |
| 650 | __ | ‡aMANAGEMENT |
| 650 | __ | ‡aMARKETING |
| 850 | __ | ‡aSKRU |
|
อ้างอิง APA เวอร์ชัน 7 
Chaffey, D.. (2015). Digital business and e-commerce management :Strategy, implementation and practice . (6th ed.). Harlow :Pearson
อ้างอิง MLA เวอร์ชัน 9
Chaffey, D.. Digital business and e-commerce management :Strategy, implementation and practice . Harlow :Pearson, 2015.
อ้างอิง Chicago เวอร์ชัน 17
Chaffey, D.. 2015. Digital business and e-commerce management :Strategy, implementation and practice . 6th ed.. Harlow :Pearson.
อ้างอิง Vancouver เวอร์ชัน 2
Chaffey, D.. Digital business and e-commerce management :Strategy, implementation and practice . 6th ed.. Harlow :Pearson; 2015.