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ประเภทวัสดุ
หนังสือ
| ชื่อเรื่อง | Essentials of Marketing : A marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. |
| Dewey Call # | 658.8 Pe-E 2015 |
| ผู้แต่ง | Perreault, William D. |
| ผู้แต่งเพิ่มเติม | Cannon, Joseph P. |
| | McCarthy, Joseph P. |
| ครั้งที่พิมพ์ | 14th ed. |
| หัวเรื่อง | MARKETING |
| ISBN | 9781259251634 |
| พิมพลักษณ์ | New York : McGraw-Hill, 2015 |
| ชื่อเรื่อง | Essentials of Marketing : A marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. |
| Dewey Call # | 658.8 Pe-E 2015 |
| ผู้แต่ง | Perreault, William D. |
| ผู้แต่งเพิ่มเติม | Cannon, Joseph P. |
| | McCarthy, Joseph P. |
| ครั้งที่พิมพ์ | 14th ed. |
| ISBN | 9781259251634 |
| พิมพลักษณ์ | New York : McGraw-Hill, 2015 |
| เนื้อหา | Marketing's value to consumers, firms, and society -- Marketing strategy planning -- Evaluating opportunities in the changing market environment -- Focusing marketing strategy with segmentation and positioning -- Fianl consumers and their buying behavior -- Business and organizational customers and their buying behavior -- Improving decisions with marketing information -- Elements of product planning for goods and services -- Product management and New-product development -- Place and development of channel systems -- Distribution customer service and logistics -- Retailers, wholesalers, and their strategy planning -- Promotion-introduction to integrated marketing communications -- Personal selling and customer service -- Advertising, publicity, and sales promotion -- Pricing objetives and policies -- Price setting in the business world -- Ethical marketing in a consumer-oriented world: Appraisal and challenges |
| หัวเรื่อง | MARKETING |
| ลักษณะทางกายภาพ | 717 p.: ill. |
| LDR | | 01596nam a2200217 4500 |
| 005 | | 20190306104639.0 |
| 008 | | 150421s2015 xxua ‡‡‡ ‡ eng d |
| 020 | __ | ‡a9781259251634‡c1030 |
| 040 | __ | ‡aSongkhla Rajabhat University |
| 082 | __ | ‡a658.8‡bPe-E 2015 |
| 100 | 1_ | ‡aPerreault, William D. |
| 245 | 10 | ‡aEssentials of Marketing :‡bA marketing strategy planning approach /‡cWilliam D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. |
| 250 | __ | ‡a14th ed. |
| 260 | __ | ‡aNew York :‡bMcGraw-Hill,‡c2015 |
| 300 | __ | ‡a717 p.: ‡bill. |
| 505 | __ | ‡aMarketing's value to consumers, firms, and society -- Marketing strategy planning -- Evaluating opportunities in the changing market environment -- Focusing marketing strategy with segmentation and positioning -- Fianl consumers and their buying behavior -- Business and organizational customers and their buying behavior -- Improving decisions with marketing information -- Elements of product planning for goods and services -- Product management and New-product development -- Place and development of channel systems -- Distribution customer service and logistics -- Retailers, wholesalers, and their strategy planning -- Promotion-introduction to integrated marketing communications -- Personal selling and customer service -- Advertising, publicity, and sales promotion -- Pricing objetives and policies -- Price setting in the business world -- Ethical marketing in a consumer-oriented world: Appraisal and challenges |
| 650 | _0 | ‡aMARKETING |
| 700 | 1_ | ‡aCannon, Joseph P. |
| 700 | 1_ | ‡aMcCarthy, Joseph P. |
| 850 | __ | ‡aSKRU |
|