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| ชื่อเรื่อง | Marketing Channels : A management view / Bert Rosenbloom |
| Dewey Call # | 658.87 Ro-M 2013 |
| ผู้แต่ง | Rosenbloom, Bert |
| ครั้งที่พิมพ์ | 8th ed. |
| ISBN | 9780538477604 |
| พิมพลักษณ์ | Australia : South-Western Cengage Learning, 2013 |
| เนื้อหา | PART 1 Marketing Channel Systems -- CHAPTER 1 Marketing Channel Concepts -- CHAPTER 2 The Channel Participants -- CHAPTER 3 The Environment of Marketing Channels -- CHAPTER 4 Behavioral Processes in Marketing Channels -- PART 2 Developing the Marketing Channel -- CHAPTER 5 Strategy in Marketing Channels -- CHAPTER 6 Designing Marketing Channels -- CHAPTER 7 Selecting the Channel Members -- CHAPTER 8 Target Markets and Channel Design Strategy -- PART 3 Managing the Marketing Channel -- CHAPTER 9 Motivating the Channel Members -- CHAPTER 10 Product Issues in Channel Management -- CHAPTER 11 Pricing Issues in Channel Management -- CHAPTER 12 Promotion through the Marketing Channel -- CHAPTER 13 Logistics and Channel Management -- CHAPTER 14 Evaluating Channel Member Performance -- PART 4 Additional Perspectives on Marketing Channels -- CHAPTER 15 Electronic Marketing Channels -- CHAPTER 16 Franchise Marketing Channels -- CHAPTER 17 Marketing Channels for Services -- CHAPTER 18 International Channel Perspectives -- PART 5 Cases. |
| หัวเรื่อง | MARKETING CHANNELS |
| | MARKETING CHANNELS-- MANAGEMENT |
| ลักษณะทางกายภาพ | 660p. : ill. |
| LDR | | 01641nam a2200205 4500 |
| 005 | | 20150422093521.0 |
| 008 | | 150422s2013 at a ‡‡‡ ‡ eng d |
| 020 | __ | ‡a9780538477604‡c1043 |
| 040 | __ | ‡aSongkhla Rajabhat University |
| 082 | __ | ‡a658.87‡bRo-M 2013 |
| 100 | 0_ | ‡aRosenbloom, Bert |
| 245 | 10 | ‡aMarketing Channels :‡bA management view /‡cBert Rosenbloom |
| 250 | __ | ‡a8th ed. |
| 260 | __ | ‡aAustralia :‡bSouth-Western Cengage Learning,‡c2013 |
| 300 | __ | ‡a660p. : ‡bill. |
| 505 | __ | ‡aPART 1 Marketing Channel Systems -- CHAPTER 1 Marketing Channel Concepts -- CHAPTER 2 The Channel Participants -- CHAPTER 3 The Environment of Marketing Channels -- CHAPTER 4 Behavioral Processes in Marketing Channels -- PART 2 Developing the Marketing Channel -- CHAPTER 5 Strategy in Marketing Channels -- CHAPTER 6 Designing Marketing Channels -- CHAPTER 7 Selecting the Channel Members -- CHAPTER 8 Target Markets and Channel Design Strategy -- PART 3 Managing the Marketing Channel -- CHAPTER 9 Motivating the Channel Members -- CHAPTER 10 Product Issues in Channel Management -- CHAPTER 11 Pricing Issues in Channel Management -- CHAPTER 12 Promotion through the Marketing Channel -- CHAPTER 13 Logistics and Channel Management -- CHAPTER 14 Evaluating Channel Member Performance -- PART 4 Additional Perspectives on Marketing Channels -- CHAPTER 15 Electronic Marketing Channels -- CHAPTER 16 Franchise Marketing Channels -- CHAPTER 17 Marketing Channels for Services -- CHAPTER 18 International Channel Perspectives -- PART 5 Cases. |
| 650 | __ | ‡aMARKETING CHANNELS |
| 650 | __ | ‡aMARKETING CHANNELS‡x MANAGEMENT |
| 850 | __ | ‡aSKRU |
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อ้างอิง APA เวอร์ชัน 7 
Rosenbloom, B.. (2013). Marketing Channels :A management view . (8th ed.). Australia :South-Western Cengage Learning
อ้างอิง MLA เวอร์ชัน 9
Rosenbloom, B.. Marketing Channels :A management view . Australia :South-Western Cengage Learning, 2013.
อ้างอิง Chicago เวอร์ชัน 17
Rosenbloom, B.. 2013. Marketing Channels :A management view . 8th ed.. Australia :South-Western Cengage Learning.
อ้างอิง Vancouver เวอร์ชัน 2
Rosenbloom, B.. Marketing Channels :A management view . 8th ed.. Australia :South-Western Cengage Learning; 2013.