|
ประเภทวัสดุ
หนังสือ
| ชื่อเรื่อง | Fundamentals of selling : customers for life through service / Charles M. |
| Dewey Call # | 658.85 Fu-F 2014 |
| ผู้แต่ง | Futrell, Charles M. |
| ครั้งที่พิมพ์ | 13th ed. |
| หัวเรื่อง | Selling |
| ISBN | 9781259060557 |
| พิมพลักษณ์ | New York : McGraw-Hill, 2014 |
| ชื่อเรื่อง | Fundamentals of selling : customers for life through service / Charles M. |
| Dewey Call # | 658.85 Fu-F 2014 |
| ผู้แต่ง | Futrell, Charles M. |
| ครั้งที่พิมพ์ | 13th ed. |
| ISBN | 9781259060557 |
| พิมพลักษณ์ | New York : McGraw-Hill, 2014 |
| เนื้อหา | Machine generated contents note: Part 1: Selling as a Profession Chapter 1: The Life, Times, and Career of the Professional SalespersonChapter 2: Relationship Marketing: Where Personal Selling FitsChapter 3: Ethics First... Then Customer RelationshipsPart 2: Preparation for Relationship Selling Chapter 4: The Psychology of Selling: Why People BuyChapter 5: Communication for Relationship Building: It's Not All TalkChapter 6: Sales Knowledge: Customers, Products, TechnologiesPart 3: The Relationship Selling Process Chapter 7: Prospecting - The Lifeblood of SellingChapter 8: Planning the Sales Call Is a MustChapter 9: Carefully Select Which Sales Presentation Method to UseChapter 10: Begin Your Presentation StrategicallyChapter 11: Elements of a Great Sales PresentationChapter 12: Welcome Your Prospect's ObjectionsChapter 13: Closing Begins the RelationshipChapter 14: Service and Follow-Up for Customer RetentionPart 4: Managing Yourself, Your Career, and OthersChapter 15: Time, Territory, and Self-Management: Keys to SuccessChapter 16: Planning, Staffing, and Training Successful SalespeopleChapter 17: Motivation, Compensation, Leadership, and Evaluation of SalespeopleAppendix A: Sales Call Role-PlaysAppendix B: Personal Selling Experiential ExercisesAppendix C: Comprehensive Sales CasesAppendix D: Selling Globally |
| หัวเรื่อง | Selling |
| ลักษณะทางกายภาพ | 630 p. : ill. |
| LDR | | 01874nam a2200193 4500 |
| 005 | | 20190313140839.0 |
| 008 | | 150422s2014 xxua ‡‡‡ ‡ eng d |
| 020 | __ | ‡a9781259060557‡c929 |
| 040 | __ | ‡aSongkhla Rajabhat University |
| 082 | 04 | ‡a658.85‡bFu-F 2014 |
| 100 | 1_ | ‡aFutrell, Charles M. |
| 245 | 10 | ‡aFundamentals of selling :‡bcustomers for life through service /‡cCharles M. |
| 250 | __ | ‡a13th ed. |
| 260 | __ | ‡aNew York :‡bMcGraw-Hill,‡c2014 |
| 300 | __ | ‡a630 p. : ‡bill. |
| 505 | __ | ‡aMachine generated contents note: Part 1: Selling as a Profession Chapter 1: The Life, Times, and Career of the Professional SalespersonChapter 2: Relationship Marketing: Where Personal Selling FitsChapter 3: Ethics First... Then Customer RelationshipsPart 2: Preparation for Relationship Selling Chapter 4: The Psychology of Selling: Why People BuyChapter 5: Communication for Relationship Building: It's Not All TalkChapter 6: Sales Knowledge: Customers, Products, TechnologiesPart 3: The Relationship Selling Process Chapter 7: Prospecting - The Lifeblood of SellingChapter 8: Planning the Sales Call Is a MustChapter 9: Carefully Select Which Sales Presentation Method to UseChapter 10: Begin Your Presentation StrategicallyChapter 11: Elements of a Great Sales PresentationChapter 12: Welcome Your Prospect's ObjectionsChapter 13: Closing Begins the RelationshipChapter 14: Service and Follow-Up for Customer RetentionPart 4: Managing Yourself, Your Career, and OthersChapter 15: Time, Territory, and Self-Management: Keys to SuccessChapter 16: Planning, Staffing, and Training Successful SalespeopleChapter 17: Motivation, Compensation, Leadership, and Evaluation of SalespeopleAppendix A: Sales Call Role-PlaysAppendix B: Personal Selling Experiential ExercisesAppendix C: Comprehensive Sales CasesAppendix D: Selling Globally |
| 650 | _0 | ‡aSelling |
| 850 | __ | ‡aSKRU |
|