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หนังสือ
| ชื่อเรื่อง | Retailing Management / Michael Levy, Barton A. Weitz, Dhruv Grewal |
| Dewey Call # | 658.87 Le-R 2014 |
| ผู้แต่ง | Levy, Michael |
| ผู้แต่งเพิ่มเติม | Weitz, Barton A. |
| | Grewal, Dhruv |
| ครั้งที่พิมพ์ | 9th. ed |
| ISBN | 9781259060663 |
| พิมพลักษณ์ | New York : McGraw-Hill, 2014 |
| เนื้อหา | SECTION I THE WORLD OF RETAILING -- 1 Introduction to the World of Retailing -- 2 Types of Retailers -- 3 Multichannel Retailing -- 4 Customer Buying Behavior -- SECTION II RETAILING STRATEGY -- 5 Retail Market Strategy -- 6 Financial Strategy -- 7 Retail Locations -- 8 Retail Site Location -- 9 Human Resource Management -- 10 Information Systems and Supply Chain Management -- 11 Customer Relationship Management -- SECTION III MERCHANDISE MANAGEMENT -- 12 Managing the Merchandise Planning Process -- 13 Buying Merchandise -- 14 Retail Pricing -- 15 Retail Communication Mix -- SECTION IV STORE MANAGEMENT -- 16 Managing the Store -- 17 Store Layout, Design and Visual Merchandising -- 18 Customer Service -- Appendix Starting Your Own Retail Business -- SECTION V CASES. |
| หัวเรื่อง | RETAIL TRADE--MANAGEMENT |
| ลักษณะทางกายภาพ | 670 p. : ill. |
| LDR | | 01384nam a2200217 4500 |
| 005 | | 20190313141401.0 |
| 008 | | 150514s2014 xxua ‡‡‡ ‡ eng d |
| 020 | __ | ‡a9781259060663‡c2110 |
| 040 | __ | ‡aSongkhla Rajabhat University |
| 082 | 04 | ‡a658.87‡bLe-R 2014 |
| 100 | 1_ | ‡aLevy, Michael |
| 245 | 10 | ‡aRetailing Management /‡cMichael Levy, Barton A. Weitz, Dhruv Grewal |
| 250 | __ | ‡a9th. ed |
| 260 | __ | ‡aNew York :‡bMcGraw-Hill,‡c2014 |
| 300 | __ | ‡a670 p. : ‡bill. |
| 505 | __ | ‡aSECTION I THE WORLD OF RETAILING -- 1 Introduction to the World of Retailing -- 2 Types of Retailers -- 3 Multichannel Retailing -- 4 Customer Buying Behavior -- SECTION II RETAILING STRATEGY -- 5 Retail Market Strategy -- 6 Financial Strategy -- 7 Retail Locations -- 8 Retail Site Location -- 9 Human Resource Management -- 10 Information Systems and Supply Chain Management -- 11 Customer Relationship Management -- SECTION III MERCHANDISE MANAGEMENT -- 12 Managing the Merchandise Planning Process -- 13 Buying Merchandise -- 14 Retail Pricing -- 15 Retail Communication Mix -- SECTION IV STORE MANAGEMENT -- 16 Managing the Store -- 17 Store Layout, Design and Visual Merchandising -- 18 Customer Service -- Appendix Starting Your Own Retail Business -- SECTION V CASES. |
| 650 | _0 | ‡aRETAIL TRADE‡xMANAGEMENT |
| 700 | 1_ | ‡aWeitz, Barton A. |
| 700 | 1_ | ‡aGrewal, Dhruv |
| 850 | __ | ‡aSKRU |
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อ้างอิง APA เวอร์ชัน 7 
Levy, M., Weitz, B. A., & Grewal, D.. (2014). Retailing Management . (9th. ed). New York :McGraw-Hill
อ้างอิง MLA เวอร์ชัน 9
Levy, M., Weitz, B. A., & Grewal, D.. Retailing Management . New York :McGraw-Hill, 2014.
อ้างอิง Chicago เวอร์ชัน 17
Levy, M., Weitz, B. A., & Grewal, D.. 2014. Retailing Management . 9th. ed. New York :McGraw-Hill.
อ้างอิง Vancouver เวอร์ชัน 2
Levy, M., Weitz, B. A., & Grewal, D.. Retailing Management . 9th. ed. New York :McGraw-Hill; 2014.