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ประเภทวัสดุ
หนังสือ
| ชื่อเรื่อง | Planning and management of meetings, expositions, events and conventions / George G Fenich |
| Dewey Call # | 394.2 Fe-P 2015 |
| ผู้แต่ง | Fenich, George G |
| หัวเรื่อง | HOSPITALITY INDUSTRY--MANAGEMENT |
| | MEETINGS |
| ISBN | 9781292071749 |
| พิมพลักษณ์ | Harlow : England Pearson Education LImited, 2015 |
| ชื่อเรื่อง | Planning and management of meetings, expositions, events and conventions / George G Fenich |
| Dewey Call # | 394.2 Fe-P 2015 |
| ผู้แต่ง | Fenich, George G |
| ISBN | 9781292071749 |
| พิมพลักษณ์ | Harlow : England Pearson Education LImited, 2015 |
| เนื้อหา | Introduction -- Strategic planning in meetings, expositions, events and conventions -- Meetings and events as complex projects -- Risk managements, expositions, events, and conventions -- Stakeholder management -- Accounting and financial planning -- Event program planning -- Planning and designing the environment -- Site planning and management -- Food and beverage planning -- Marketing of meetings, expositions, events, and conventions -- Promotions planning -- Sales initiatives in the meeetings and events industry -- Epilogue |
| หัวเรื่อง | HOSPITALITY INDUSTRY--MANAGEMENT |
| | MEETINGS |
| ลักษณะทางกายภาพ | 236 p :ill. |
| LDR | | 01123nam a2200193 4500 |
| 005 | | 20200529155628.0 |
| 008 | | 200529s2015 xxk eng d |
| 020 | __ | ‡a9781292071749 |
| 040 | __ | ‡aSongkhla Rajabhat University |
| 082 | 04 | ‡a394.2‡bFe-P 2015 |
| 100 | 0_ | ‡aFenich, George G |
| 245 | 10 | ‡aPlanning and management of meetings, expositions, events and conventions /‡cGeorge G Fenich |
| 260 | __ | ‡aHarlow :‡bEngland Pearson Education LImited,‡c2015 |
| 300 | __ | ‡a236 p :‡bill. |
| 505 | __ | ‡aIntroduction -- Strategic planning in meetings, expositions, events and conventions -- Meetings and events as complex projects -- Risk managements, expositions, events, and conventions -- Stakeholder management -- Accounting and financial planning -- Event program planning -- Planning and designing the environment -- Site planning and management -- Food and beverage planning -- Marketing of meetings, expositions, events, and conventions -- Promotions planning -- Sales initiatives in the meeetings and events industry -- Epilogue |
| 650 | _7 | ‡aHOSPITALITY INDUSTRY‡xMANAGEMENT |
| 650 | _7 | ‡aMEETINGS |
| 850 | __ | ‡aSKRU |
|