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#1144805
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ประเภทวัสดุ
หนังสือ
| ชื่อเรื่อง | Principles of marketing / Phillip Kotler, Gary Armstrong |
| Dewey Call # | 658.8 Ko-P 2016 |
| ผู้แต่ง | Kotler, Philip |
| ผู้แต่งเพิ่มเติม | Armstrong, Gary |
| ครั้งที่พิมพ์ | 6 th ed. |
| หัวเรื่อง | MARKETING |
| ISBN | 9781292092485 |
| พิมพลักษณ์ | Boston : Pearson Education Limited, 2016 |
| ชื่อเรื่อง | Principles of marketing / Phillip Kotler, Gary Armstrong |
| Dewey Call # | 658.8 Ko-P 2016 |
| ผู้แต่ง | Kotler, Philip |
| ผู้แต่งเพิ่มเติม | Armstrong, Gary |
| ครั้งที่พิมพ์ | 6 th ed. |
| ISBN | 9781292092485 |
| พิมพลักษณ์ | Boston : Pearson Education Limited, 2016 |
| เนื้อหา | Part 1: Defining marketing and the marketing process -- Marketing : creating and capturing customer value -- Company and marketing strategy : partnering to build customer relationships -- Part 2: Understanding the marketingplace and consumers -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Part 3: Designing a customer-driven strategy and mix -- Customer-driven marketing strategy : creating value for target customers -- Products, services, and brands :building customer value -- New-product development and product life-cycle strategies -- Pricing : understanding and capturing customer value -- Pricing strategies : additional considerations -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Communicating customer value : integrated marketing communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and online marketing : building direct customer relationships -- Part 4: Extending marketing -- Creating competitive advantage -- The global marketplace -- Sustainable marketing : social responsibility and ethics |
| หัวเรื่อง | MARKETING |
| ลักษณะทางกายภาพ | 731 p. :ill. |
| LDR | | 01817nam a2200205 4500 |
| 005 | | 20220208133913.0 |
| 008 | | 200807s2016 xxk eng d |
| 020 | __ | ‡a9781292092485 |
| 040 | __ | ‡aSongkhla Rajabhat University |
| 082 | 04 | ‡a658.8‡bKo-P 2016 |
| 100 | 1_ | ‡aKotler, Philip |
| 245 | 10 | ‡aPrinciples of marketing /‡cPhillip Kotler, Gary Armstrong |
| 250 | __ | ‡a6 th ed. |
| 260 | __ | ‡aBoston :‡bPearson Education Limited,‡c2016 |
| 300 | __ | ‡a731 p. :‡bill. |
| 505 | __ | ‡aPart 1: Defining marketing and the marketing process -- Marketing : creating and capturing customer value -- Company and marketing strategy : partnering to build customer relationships -- Part 2: Understanding the marketingplace and consumers -- Analyzing the marketing environment -- Managing marketing information to gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Part 3: Designing a customer-driven strategy and mix -- Customer-driven marketing strategy : creating value for target customers -- Products, services, and brands :building customer value -- New-product development and product life-cycle strategies -- Pricing : understanding and capturing customer value -- Pricing strategies : additional considerations -- Marketing channels : delivering customer value -- Retailing and wholesaling -- Communicating customer value : integrated marketing communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and online marketing : building direct customer relationships -- Part 4: Extending marketing -- Creating competitive advantage -- The global marketplace -- Sustainable marketing : social responsibility and ethics |
| 650 | _0 | ‡aMARKETING |
| 700 | 1_ | ‡aArmstrong, Gary |
| 850 | __ | ‡aSKRU |
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อ้างอิง APA เวอร์ชัน 7 
Kotler, P., & Armstrong, G.. (2016). Principles of marketing . (6 th ed.). Boston :Pearson Education Limited
อ้างอิง MLA เวอร์ชัน 9
Kotler, P., & Armstrong, G.. Principles of marketing . Boston :Pearson Education Limited, 2016.
อ้างอิง Chicago เวอร์ชัน 17
Kotler, P., & Armstrong, G.. 2016. Principles of marketing . 6 th ed.. Boston :Pearson Education Limited.
อ้างอิง Vancouver เวอร์ชัน 2
Kotler, P., & Armstrong, G.. Principles of marketing . 6 th ed.. Boston :Pearson Education Limited; 2016.